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18 Powerful Brand Triggers

May 28, 2014 by Adam Lang 3 Comments

What’s the fist thing that comes to mind when I say “Peanut Butter and ___________ ? ” The most common answer is “JELLY!” That’s a trigger.

What is a marketing trigger? It’s an object, thought, smell, sight or sound that is frequently triggered in your audience’s mind about your brand. Jonah Berger, an MBA professor at the Wharton School of Business and author of Contagious, describes a trigger as: “Something that acts as a reminder about a product or idea, which makes it easier to remember, helping to ensure it stays top of mind.” Ideas can’t spread unless they’re transferred from person to person, like a virus. Technology has removed barriers of entry for entrepreneurs that want to turn an idea into a reality.” The struggle has moved away from “economics of scarcity” to the “economics of abundance.” You can’t just buy a bunch of TV ads to get found in the marketplace anymore; you have to capture your audiences attention by building a strong community of supporters that will tell your brand story.

Below are 18 marketing triggers that REMIND consumers to talk and share.

1. Lyft
Need a Lyft? What’s more remarkable then a “pink mustache?” 
Lyft

2. Movember
Changing the Face of Men’s health.
Movember

3. Lance Armstrong: LIVESTRONG
For the day-to-day challenges of cancer patients. 
livestrong

4. White Apple headphones
Some ideas are just simple
trigger

5. Beach = Corona Craving
Think beach, think Corona. It’s working…
corona on the beach

6. GEICO Hump Day Camel
High frequency: Every Wednesday people talk about this ad!

7. iPhone text message 
“Was that my phone?”

8. Lululemon Shopping Bags 
It started with a wordy, red, fashionable, yet durable bag.
photo1 (13)

9. Mr. Clean
Men, it’s cool to clean.
mr. clean

10. Tiger Woods and Nike
People imitate others, especially those with influence.
Tiger Woods Nike

11. Michelob 
“Weekends are made for Michelob” – High Frequency trigger
michelob

12. Rebecca Black – Friday
Over 67 million views on Youtube, it’s terrible everyday.

13. Strideline Socks
Middle-Schoolers + Flashy + Cool = Where’d you get those?
Strideline Socks 2

 

 

 

 

 

14. Aflac Duck
Pekins are the most common domestic duck. Strong brand link.
mascot trigger

15. Kia Motors: Hamsters + Sound
Hamsters x 3 + Most played song on the radio = top of mind

See Also: LMFAO Ad & Gangnam Style Ad

16. Hershey’s: Kit Kat + Coffee
Coffee breaks are better with a Kit Kat.
kit kat coffee bars

17. Oreo + Milk
“Milks Favorite Cookie!” How do’ya dunk?
milk oreo 2

18. Abercrombie & Fitch 
You smell like..?
abercrombie and fitch

Don’t just slap marketing onto your product after it’s created. Build it into the roots of your product or service. If you are currently building a brand and trying to identify triggers, start by thinking high-frequency. For example, Michelob’s slogan used to be “The Beer for Holidays,” however they realized that weekends occur more frequently and is therefore more top of mind.

Keep adding to the list, comment below!

Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

Filed Under: Marketing Ideas Tagged With: brand creation, brand triggers, marketing triggers

Comments

  1. Kitchenaid KFP750 reviews says

    August 13, 2014 at 9:42 pm

    You are so interesting! I do not think I have read a single thing like that
    before. So good to find another person with a few
    original thoughts on this topic. Really.. many thanks for starting this up.
    This website is something that is needed on the
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    Reply

Trackbacks

  1. Why is it called Fandango? | Rewind&Capture says:
    October 29, 2014 at 9:39 pm

    […] Fandango will become a verb  (Fandango-it) and the phrase “movie theater” will be a powerful brand trigger for Fandango, building brand […]

    Reply
  2. 24 Tech Mascots with Eyes, Spikes or Wings | Rewind&Capture says:
    July 6, 2015 at 5:58 pm

    […] your brand won’t increase your marketshare or awareness overnight. Mascots naturally create brand triggers in the marketplace. For example, every time I see a white duck, I think Aflac (often I catch myself […]

    Reply

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