How does a hamster sell a car? The answer can be found in Kia’s ‘Power to Surprise’ ad.
Kia’s humble history dates back to 1944. Founder Kim Chul Ho was born in Korea in 1905. As a teenager, he moved to Japan and worked in a steel mill. Later, he set up a business making nuts and bolts for bicycles in Osaka. Kim returned to Korea in 1944 and founded Kyungsung Precision Industry to manufacture bicycle parts and steel tubing. One year later, the company set up a factory outside of Seoul and became Kia.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.