Rewind & Capture

How Tech Brands Got Their Names

Why is eero called eero?

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There’s a common psychology theory which suggests that in order to thrive, humans have a defined set of needs that have to be met. This is knows as Maslow’s Hierarchy of Needs. Since the 1940’s, we’ve ranked physiological needs (like food and water), safety, belonging, esteem, and self-actualization, in that order, as crucial to living a fulfilled life.

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Take the Pain out of Naming: 4 Brandable Domain Name Marketplaces

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There are two types of people starting businesses: one of them knows exactly the type of business they want to start and what it should be called. In fact, they’ve already come up with something catchy and bought the domain five years ago. The other type knows they want to start a business, and they have a general idea of the problem they want to solve, but they have no idea what to call it. If you’re the latter, you’re are going to find this article useful and actionable.

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3 Popular Websites to Buy a Domain Name

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A couple months ago, you recognized a problem and since, the idea has been lingering in your mind. In your spare time, you slowly start researching to see if a solution already exists. If one does, you skim their site, maybe watch their how it works video and before leaving the site, you visit their about us page to learn how the company came to be about. Then before you know it, after a couple more clicks, you are creeping on their social media handles to get a gage on their influence.

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Why is Squadhelp Called Squadhelp?

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Imagine for a moment that you’re stuck on something. Whether it’s a moral dilemma or just what to have for lunch, chances are you – and anyone who wants to be a millionaire – would phone a friend. Because that’s what we do when we need a hand, we seek advice from our peers.

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Why is Polaroid Called Polaroid?

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Do you remember the last time someone asked you a question you didn’t know the answer to? Do you remember what you did after admitting you didn’t know? Chances are you Googled it. Or maybe you just asked Siri to Google it for you. In either case, you probably had the answer within a matter of seconds. But what if you didn’t? Would you launch a research lab to invent the answer?

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