If you are looking to start a new software or tech company, then you most likely want to come up with a distinct and memorable name. Your brand name will be the cornerstone of your marketing strategy; hence, it is a good idea to spend plenty of time to coming up with an epic name.
After all, a good software or tech company name will make all the difference between a mediocre and a great business. Many people struggle with choosing company names, so here we break down the naming process for you.
New Tech Company Names
Choosing the best brand name can have a major impact on your tech business.
A powerful, memorable brand name gives you an immediate advantage when entering the tech branding business. It makes it easy for potential customers to remember both you and your product/service and can set you up for long-term success.
Short and Catchy Software Name Generator
Want a spectacular name for the software you created?
Hard work goes into building software, and it needs a name that does it justice. A software name generator can help you find the perfect name and the domain for it as well. But first, you should know why the software’s name needs to be a top priority.
Short brand names convey a strong message in very few syllables that showcase the power of a brand. A unique brand name that grabs a customer’s attention will be remembered later on.
Great One-Word Software Company Name Ideas
Software company names strengthen the company’s brand, helping it stand out in the crowded marketplace. A great software company name really sets it apart from its competitors, which is why it’s important to get it right.
So, how do you come up with the perfect name for your software company?
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a website business that specializes in SaaS (Software as a Service), ask yourself how you would describe what you’re offering for a potential client.
Smart and Alliterative Software Company Name Ideas
A software company name can have a touch of creativity too and alliterations are the best way to do that. Besides being fun to say, an alliteration is extremely powerful if used correctly.
Alliteration is when a phrase starts with the same sound or letter. For example, “Diana’s Den” is a catchy name that also helps increase memorability.
Cool and Colorful Names for Your Software Company
Brand names are integral in every industry, including software. If you’re looking to creatively dominate the market, consider a company name with a color in it for grabbing more attention. Different colors evoke different emotions that can help you market more easily. Since so many people use various software to shop on the Internet these days, you need to stay at the forefront of market news via the name of your company or brand.
You should begin by asking yourself, “What are some recognizable brand names that famously have a color in them?” A great example of this is the email marketing platform Sendinblue.
Cute Animal Tech Company Names
You might think that animal and software don’t necessarily go together but you’ll be surprised at the wonders it can do for your business. Finding the perfect name for your animal-themed tech company is an important step in establishing your brand. It can be difficult to think of animal names that showcase everything you want your clients to understand about your company and/or brand, and you might need some help.
Which animals resonate best with the audience you’re trying to target or impact? Brands such as Dove and Puma are timeless names that are easily recognizable and have an edge over their respective competitions. Your brand’s animal choice should depend on what kind of theme you want your business to portray to your audience.
Start by listing your favorite animals and dig deep into researching common personalities in these animals. This can help narrow down the selection process and give you a better idea of what you want your brand to represent.
Best and Feminine Software Name Generator
There are many different aspects that go into starting a business. If you’re looking to come up with a clever and catchy name, female empowerment business names will make you stand out from the rest in this modern era. Thematically, a feministic approach should focus on inclusivity of women not only in the name but as a whole brand.
If your tech business has an inspiring story for women, you can definitely go with a feminine name.
Powerful and Masculine Tech Company Name Ideas
A tech company name with an appropriate masculine name can appear as authoritatively powerful in its industry. Understand who your audience is and what appeals to them. Your brand should align with the values of your audience, so it is important to understand how your audience resonates with a masculine name.
Famous Software and Tech Brand Names
When naming your software/tech brand, the natural inclination is to follow the herd and do what others in the industry have done.
But keep in mind that established tech firms such as the ones below have had decades to make a name for themselves. What worked back in the day may not work in a highly competitive, compressed and modernized marketplace.
- Meta (Facebook)
How To Name A Software Company
1. Clearly envision your brand
Ask from your brand’s point of view: Who do I want to be when I grow up?
This is because concrete, clear, and well-defined ideas are much easier to name than hazy, vague ones.
If you’re planning to open a software company, you need to know more about it than the simple fact that you’ll be developing software! So, let’s dive in further.
2. Create a brand name tone
The best way to make sure that a business name is set up for success is by making sure you’re choosing a name that sets the proper brand tone.
Tone is a general term for a character or attitude of a place, story, song, business, and more. The tone of your business should connect to your audience and appeal to the business values you are trying to achieve. Your tone can help audiences identify and meet those goals.
3. Understand Secondary Branding Elements
Think of these as the building blocks of your brand.
While an overarching tone is essential to the development of a great brand and its name, the tone by itself will not be enough. Secondary branding elements creates the foundation that you’ll use to develop great name ideas.
To help build a successful name, you should write down other aspects that contribute to your brand. These elements can all be materials to help shape your business name. Try to write down a few ideas for the story you’re trying to tell and the value of your brand.
Examples of secondary branding elements are values, story, industry specifics, benefits, feelings, persona, and value proposition. These elements play a vital role in the naming process because they contribute to how you can develop your brand.
4. Brainstorm a Lot of Names
It is time to start generating unique brand name ideas. We encourage you to be brave, captivating, and more importantly, bold in your choices. Sky is the limit, especially in the technology sector, and any idea might be the solution you’re looking for.
Whether you are crowdsourcing or coming up with names on your own, a team effort to try out naming activities is not only recommended but essential to begin generating creative business names for any business.
5. Avoid Legal Issues
Like other aspects of your business, choosing a name has legal implications that have to be considered. This is why coming up with a unique name is so important. In the technology sector, many names have already been trademarked.
A trademark allows the seller to protect what’s trademarked from use and/or misuse by competitors while building brand loyalty among repeat customers. Trademarks also help prevent confusion or manipulation of consumers, who come to associate distinct features with a distinct brand.
When you are deciding on a potential brand name, always remember to check if that particular name already has a trademark or is in use. Avoiding the selection of a trademarked name can save you from multiple legal troubles. For these reasons, it is imperative that the name choice for software or tech company is unique.
6. Don’t Forget Audience Validation
Time for the final step! And that is to get some genuine audience validation. Make sure your target audience – real people who aren’t in your inner circle – offer feedback on your name. For individuals beginning a new venture, audience validation can be highly satisfying and encouraging.
7. Final Tips for Choosing a Name with Confidence
During the naming process, you may find that it is arduous. How do you know that the names you are brainstorming and filtering are actually worth using? Naming can seem like it’s a never-ending trial and error, especially during brainstorming. But perseverance and truly understanding what you want your brand to convey is the key to choosing a name with confidence!
Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”