If you’ve struggled to come up with a strong name for your business, you are not alone. Entrepreneurs and small business owners spend more time than they anticipate trying to come up with a strong name for their new venture, or when renaming their existing business.
A namer? Is that actually a thing? That was my reaction seven years ago, when I was introduced to Nik Contis, the global director of our new naming practice. At the time, Nik and I worked for a large branding agency in New York City. I headed up our research division—which meant that I tackled questions about the marketplace, consumers and products. Which people should we target? How do they make buying decisions? What can we say or do to make sure they become customers? What should our pricing model be? What product features will result in the greatest market share?
Innovation. Such a powerful concept in today’s economy. The ability to create something new is at the heart of nearly every success story you read, whether it’s seeing something in a new way, envisioning and developing a new tech solution, or engineering and building a tangible and useful product.
There are two types of people starting businesses: one of them knows exactly the type of business they want to start and what it should be called. In fact, they’ve already come up with something catchy and bought the domain five years ago. The other type knows they want to start a business, and they have a general idea of the problem they want to solve, but they have no idea what to call it. If you’re the latter, you’re are going to find this article useful and actionable.
It’s a frustrating experience when you come up with a great name for your new venture only to discover the matching .com domain name is not available to register. Don’t abandon hope yet. Just because someone else apparently owns a domain you really want doesn’t mean you can’t eventually get the domain. Here’s an overview of some of the options you have to make your domain name dream come true.