A couple months ago, you recognized a problem and since, the idea has been lingering in your mind. In your spare time, you slowly start researching to see if a solution already exists. If one does, you skim their site, maybe watch their how it works video and before leaving the site, you visit their about us page to learn how the company came to be about. Then before you know it, after a couple more clicks, you are creeping on their social media handles to get a gage on their influence.
For too long, I’ve been thinking about testing the creative engines behind four crowdsourcing naming platforms, but have continuously backed down because I was having a hard time spending over $1,000 on a brand name for a fictitious company.
You ’ve got inspiration, investors, and a prototype—you’re well on your way to taking the world by storm with your new product. Now you need just one more thing: a trademark for your groundbreaking creation. Something that’s memorable, evocative, and, perhaps most importantly, legal.
Early this week, we published a fascinating story behind Warby Parker’s brand name. After months of generating names (2000+) and gathering feedback, the four Founders – Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider – finally agreed on Warby Parker, primarily because no one could associate anything with it, allowing them to control and build their own reputation from day one. [Read more…]