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24 Tech Mascots with Eyes, Spikes or Wings

August 20, 2014 by Adam Lang 6 Comments

Brand mascots can be an effective marketing tool if they are built into the story of your brand. Slapping a whale, bunny or robot onto your brand won’t increase your marketshare or awareness overnight. Mascots naturally create brand triggers in the marketplace. For example, every time I see a white duck, I think Aflac (often I catch myself saying A…FLAC).

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

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Filed Under: Marketing Ideas Tagged With: brand mascots, company mascot, tech mascots

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