Did you know the Oxford Dictionary named “Selfie” as the 2013 word of the year?
Instant messaging technology has changed the way we communicate. It’s efficient, but there is nothing unique about it about it anymore. When things get boring, they receive less attention, which opens up doors for new companies to steal marketshare. Not by reinventing how we communicate, but by adding a unique layer to the product. If it’s truly unique and easy to understand, people will share it.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.