A couple months ago, you recognized a problem and since, the idea has been lingering in your mind. In your spare time, you slowly start researching to see if a solution already exists. If one does, you skim their site, maybe watch their how it works video and before leaving the site, you visit their about us page to learn how the company came to be about. Then before you know it, after a couple more clicks, you are creeping on their social media handles to get a gage on their influence.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.