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Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name

March 19, 2018 by Laurel Sutton 1 Comment

You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?

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Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

suttonstrategy.com/

Filed Under: Marketing Ideas Tagged With: brand names, company names, linguistic services, naming

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