The process of growing ideas into profitable startups is not unlike that of agriculture. It starts with a seed, a small ovule with the power to become something bigger, something that will yield the fruit of your labor and produce yet more seeds as long as you plant it, fertilize it and water it. With business, the seed is an idea, the soil may be an incubator, the fertilizer seed(!) money, and the water good marketing. It’s no wonder then that the comparisons run rampant.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.