Rewind & Capture

How Tech Brands Got Their Names

Why is Facebook Called Facebook?

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Facebook is one of those companies that needs little introduction. Odds are, if you’re not a user, you’ve seen the movie or at least heard of the network. If you haven’t, I don’t know why or how you arrived at this post. Regardless, Facebook is commonly known as the most widely used social network in the world.

According to CNN Money, the platform maintains 1.4 billion daily users, which translates to $13 billion in quarterly sales. Yes, billion. For both. But it didn’t get there overnight. It has been 14 years since Mark Zuckerberg founded Facebook along with Andrew McCollum, Chris Hughes, Dustin Moskovitz and Eduardo Saverin. And it has faced its share of controversy since then.

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Why is LinkedIn Called LinkedIn?

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Late last year, CNN Money reported that the national unemployment rate fell to 5.1%, nearly half of the 10% peak during the Great Recession. No matter what the unemployment rate is, job hunting is always a pain point for seekers and seek-ees. There is an age-old expression that what you know is far less important than who you know when applying for work. Though it may not be much easier than it was in the good ol’ days, we now find ourselves with more readily accessible opportunities through ever-growing social networks on and offline.

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Why is Meerkat Called Meerkat?

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Although social networking has more than once changed shape throughout human evolution, it’s basic composition is ingrained in our biological makeup. Whether or not we continue to move from face time to FaceTime, the need for community and social interaction between humans is innate. We are social beings by nature, and what once meant gathering around a watering hole or telling stories around a fire, now means sharing status updates, exchanging comments and sending snaps. It’s much different, but also much the same.

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Why Is Tumblr Called Tumblr?

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“I wanted an identity to be proud of,” said High-School dropout, David Karp, founder of the internet sensation, Tumblr, when asked why he chose to pursue his idea in Tokyo at the young age of 17. “I was so silly – I tried to be very formal and put on a deep voice to clients over the phone so I didn’t have to meet them and give away how young I was.” Now 28-something and the successful frontman of one of the world’s most impressive internet startups, it’s hard to believe Karp had such a bashful start.

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