Novelist Jack Kerouac once said, “Great things are not accomplished by those who yield to trends and fads and popular opinion.” For entrepreneurs especially, this holds steadily true. Like most entrepreneurs or inventors, Kerouac himself was a rebel, known for pioneering the beat generation and altering literature forever. In fact, it is his rebellious spirit that helped turn Warby Parker into the successful ecommerce company it is today.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.