Consumers can now discover homes instantly, even before their agent.
Zillow is an online real estate company that was founded in 2005 by Rich Barton (founder of Expedia & co founder of glassdoor and Lloyd Frink in Seattle, Washington. The company is currently CEO’d by Spencer Rascoff.. Zillow makes it easy for house hunters and renters to discover the perfect place. They do this by providing an easy-to-use app that allows custom filtering (price, rooms, bathroom, home type etc), saved searches and alerts.
Why is Zillow called Zillow?
The Zillow name evolved from the desire to make zillions of data points for homes accessible to everyone. But, a home is about more than just data, it’s where you lay your head to rest at night, like a pillow – Zillow was born. Other real-estate apps include realtor.com, Redfin and Trulia (now owned Zillow).
See Also: Syllables, Scrabble Letters, and Picking Brand Names
Zestimate, come again!
The Zestimate® home valuation is Zillow’s estimated market value, computed using a proprietary formula. It is not an appraisal. It is a starting point in determining a home’s value. The Zestimate is calculated from public and user submitted data; your real estate agent or appraiser physically inspects the home and takes special features, location, and market conditions into account. —> Learn more
What’s your favorite feature on Zillow? #whyisitcalledZillow
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
[…] SEE ALSO: Why is it called Zillow? […]
[…] or invented names can work – Zillow is a great example – but this often requires a huge marketing budget and tremendous […]