For the British it’s Marmite, for Australians its Vegemite, but for Americans our spreadable of choice is peanut butter. Chunky, smooth, with honey, natural – no matter the style, we just can’t seem to get enough of it. It is a classic grammar school staple and where kids’ brand loyalty begins. Four out of five…
Coke or Pepsi? A question that has dominated pop culture since the two rival soft drink companies began producing targeted advertisements in the 1970s. Although they’ve been competing since the dawn of the twentieth century, in 1975, Pepsi developed the ‘Pepsi Challenge,’ in which ordinary consumers would ask which drink they preferred in blind taste…
You can’t escape this popular, fizzy drink. It’s stocked in company fridges, grocery stores pile the colorful cases at entrances, men and women all over the country are wearing ‘La Croix Over Boys’ shirts and people even dressed up as cans of La Croix for Halloween. Type in #livelacroix on Instagram and you’ll see what…
Gatorade is the drink of champions. Whether it’s used as fuel for a grueling race, game or match or dumped on the winning team’s coach after a championship game, it’s the iconic drink for athletes taking on bold challenges. The brand has endorsed and currently endorses some of the greatest athletes in their sport, including…
We’ve all heard the old adage, “the wheels are turning.” But for Gary Erickson, the revolutions on a 175-mile bike ride are what propelled a power bar transformation. On a day-long bike ride in 1990, Gary packed an assortment of power bars to fuel his workout. After unwrapping and swallowing his fifth bland bar of…
Like reaching for the coffee pot, pulling out a bright yellow box from the cupboard is just as synonymous with an early morning start. Whether you are two or ninety-two, for seventy-six years, Cheerios has been a breakfast staple, being poured into bowls all across the United States. It 1941, food scientist Lester Borchardt had…
There are certain foods and experiences that give you an unbelievably strong sense of nostalgia. For me, it’s when I see kids playing street hockey, when grocery stores start stocking their shelves with purple bags of Cadbury Mini Eggs and when I stroll by Pez dispensers on aisle caps. I just turned 30, but it feels…