Why is Lollapalooza Called Lollapalooza?
The annual music festival, Lollapalooza, has become a much-loved event. The four-day festival has been operating since 1991 and yet it still attracts people from across the USA and around the world. This enduring success is an impressive feat, so we’ve taken a look at the way the Lollapalooza brand was established, the meaning behind…