Our Story

After work one day, I was riding the bus home and saw an article in my newsfeed titled “The Story Behind Google’s Name.” The article explained how Google was supposed to be called Googol (1 followed by 100 zeros), but Larry and Sergey misspelled it. Being a bit of a branding nerd, I started researching the stories behind other tech names, but couldn’t find a site that focused on aggregating naming stories.

This experience inspired the question…

Why is it called that?

Now I had to determine the answer to my next question “What should I name it?” Admittedly, I had never named a blog or business and embarrassingly, I failed to even research what elements made a strong brand name. I was just super anxious to get started.

So since I was rewinding readers back to the origins of the company while trying to craft content that would capture their attention, I combined the words to serve as a reminder for developing unique content.

We’ve now revealed the stories behind nearly 200 brands, from tech to fast food to car brands. And more importantly, along the way, I’ve learned the elements of a strong name. 

Full transparency, I’ve never loved the name Rewind & Capture. I always look at it and wish I spent more time brainstorming other potential names. Don’t let this happen to you, set aside a few weeks to ensure the creative process has been met.

If you need help naming shoot me an email: Adam (at) rewindandcapture.com or team up with one of our trusted naming partners.