The Lotus Engineering Company was founded by Colin Chapman and Michael Allen in 1952. However, the partners split ways within the same year, and so The Lotus Engineering Company Limited was formed by Colin Chapman and his girlfriend—who later became his wife—Hazel Williams, one year later in 1953. The new company was headquartered at the…
Pagani Automobile S.p.A was founded by Horacio Pagani in 1992, after the Argentinian left Lamborghini to pursue what he knew to be the next big thing in the automotive industry: carbon fiber. As a young man, Pagani had already been exposed to the wonders of the fuel-injected world. Alongside his friend Gustavo Marani, Pagani pursued his passion…
Established in 2007, Fisker is a brand born to be “the first truly environmental friendly exciting car company,” per one of its founders, Henrik Fisker. Not as well-known is co-founder Bernhard Koehler, who was the other half of Fisker Coachbuild, which began in 2005. Though each model produced by Fisker Automotive bears his name, Fisker…
Born in 1881, Ettore Bugatti is the founder and creator of the Bugatti brand, well known for its Veyron model, which was voted “The Greatest Car of the Past 20 Years” by BBC’s Top Gear viewers. Even in the early 1900s, Bugatti’s name quickly became synonymous with speed, power, and incredible capabilities. Bugatti himself was a…
The last Pontiac car was rolled off the Orion Township plant line on January of 2010. Financial issues and internal struggles within General Motors caused the automobile behemoth to discontinue Pontiac as it had done with Oldsmobile in 2004. It was a fairly unassuming, white G6 sedan that ushered out one of the most distinctly…
Suzuki’s story begins with Japan’s massive silk industry, which was quite a lucrative business back in the 1900s. It was around this time that Michio Suzuki, the founder of the Suzuki corporation, established the Suzuki Loom Manufacturing Company in Hamamatsu, Japan. Michio was born the son of poor cotton farmers and spent much of his…
7UP is a lemon-lime soda brand owned by the Dr Pepper Snapple Group. With origins tracing back to the 1920s, it’s the oldest remaining lemon-lime soda brand. Though 7UP is still a visible brand today, it now faces stiff competition. 7UP has implemented many different brand messages throughout the years, but was in its prime…
I take the responsibility to avoid partiality and bias in writing whenever possible very seriously. But Dr Pepper is clearly the best soda in the world and we are all blessed to live in a world with such a perfect beverage in it. Of course, not everyone agrees. (Let me know whether you do in…
Wanta Fanta? Don’t ya wanta, wanta Fanta? If you didn’t sing that in your head just now… you’d better watch this. Fanta isn’t just the subject of a dangerously catchy jingle – it also happens to be the best-selling orange soda brand in the world, and the 9th best-selling soft drink overall. Fanta drinks are sold…
When you hear the word “Sprite,” odds are you don’t think of an elf or a fairy. You likely think of a fizzy, clear, caffeine-free lemon-lime soda that comes in green bottles. Sprite is created by the Coca-Cola Company. It’s the world’s leading lemon-lime soda and the third best-selling soft drink worldwide and is sold…