I’ll just come out and say it, there are a lot of unknowns when starting a company. Early stage founders are forced to enter unfamiliar territories, make gut instincts and wear multiple hats in order to keep this ship sailing in the right direction. One of these early obstacles is coming up with memorable brand name. And while choosing a business name may come easy for some, for most, it can be a lingering headache.
There’s no magic formula for choosing a brand name. To make matters worse, even when you discover what you think is the perfect name, you’ll continuously second guess yourself. Most understand the basics of forming a memorable brand name: keep it simple, short, unique, flexible and easy to pronounce. But then it starts to get a little grey. Should it be suggestive or descriptive? Empty vessel or compound? Acronym or misspelled? Or perhaps a real word like Apple or Amazon?
It’s been a long time coming, for too long people have lived in fear for who they are, it’s heartbreaking to say the least. All people should be treated equally regardless of who they are, or who they love. LOVE is LOVE. Yesterday the Supreme Court weighed in to affirm a constitutional right to marriage equality here in the U.S. Many tears of joy, hugs of relief and cheers were exchanged across the country. Together, real change is possible. “We made our union a little more perfect” – President, Barack Obama
Brand mascots can be an effective marketing tool if they are built into the story of your brand. Slapping a whale, bunny or robot onto your brand won’t increase your marketshare or awareness overnight. Mascots naturally create brand triggers in the marketplace. For example, every time I see a white duck, I think Aflac (often I catch myself saying A…FLAC).
What’s the fist thing that comes to mind when I say “Peanut Butter and ___________ ? ” The most common answer is “JELLY!” That’s a trigger.
What is a marketing trigger? It’s an object, thought, smell, sight or sound that is frequently triggered in your audience’s mind about your brand. Jonah Berger, an MBA professor at the Wharton School of Business and author of Contagious, describes a trigger as: “Something that acts as a reminder about a product or idea, which makes it easier to remember, helping to ensure it stays top of mind.” Ideas can’t spread unless they’re transferred from person to person, like a virus. Technology has removed barriers of entry for entrepreneurs that want to turn an idea into a reality.” The struggle has moved away from “economics of scarcity” to the “economics of abundance.” You can’t just buy a bunch of TV ads to get found in the marketplace anymore; you have to capture your audiences attention by building a strong community of supporters that will tell your brand story.
Below are 18 marketing triggers that REMIND consumers to talk and share.