How Tech Brands Got Their Names
Some really amazing products come about through challenging tradition and. HI-CHEW is one of those great inventions that has withstood the test of time to become a cultural icon. We can thank confectioner Taichiro Morinaga, who invented the chewing gum alternative we know as HI-CHEW.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Twizzlers is a twisted rope candy produced in the USA. Made of enriched wheat flour, liquid sugar, corn syrup, artificial flavoring, shortening, and food coloring, Twizzlers was developed in 1929 by The Young & Smylie Confectionery Company. Twizzlers became really popular in the 1960s. In fact, Neil Armstrong’s second remark on the moon in 1969, after his “giant leap for mankind” statement was, “I could go for some Twizzlers right now.” I wonder if this off-the-cuff ad placement had anything to do with their surge in popularity.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
There is something so amazing about watching a phoenix rise from the ashes. The story of great plans gone awry only to reemerge refined, renewed, and re-energized is always an empowering tale to behold. Airheads candy is just one such comeback story and it is a fascinating one.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
I have become a firm believer that you must read the book before you watch the movie. However, this is a pretty new rule I am holding myself to.
Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.
Ah, advertising. These days we’re inundated with both blatant and subliminal ads for products. There is increasingly more data to help companies reach us as well as more and more platforms by which to share their messages. But the marketing tactic has been around for ages.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.