How Tech Brands Got Their Names
Very few companies have a startup story as interesting as the Kellogg’s brand. In the late 1800’s, a physician named John Harvey Kellogg was working in the Battle Creek Sanitarium as the superintendent with his brother Will Kellogg.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Like reaching for the coffee pot, pulling out a bright yellow box from the cupboard is just as synonymous with an early morning start. Whether you are two or ninety-two, for seventy-six years, Cheerios has been a breakfast staple, being poured into bowls all across the United States.
Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.