How Tech Brands Got Their Names
When you’re born at the “happiest place on earth,” you know you are destined for greatness, even if you are a food.
This is exactly where the famous and beloved brand Doritos got its start. Doritos became the number one selling chip for Frito Lays, accounting for over 1/3 its sales, but how did this potato chip get its start?
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Did you know that potato chips were an accident, a dish served as comeuppance? The story goes that a customer complained that their fried potatoes were thick, soggy, and bland. George Crum, the chef at a resort in Saratoga Springs, NY who had prepared the potatoes, thought he could teach this customer a thing or two.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Potatoes are arguably one of the most versatile vegetables. They come in the form of fries, hash browns, and, mashed. You can use them as a base for a quiche or a topping for a pizza– the possibilities are endless, and we haven’t even mentioned chips yet.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.