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Why is MailChimp Called MailChimp?

January 5, 2016 by John Greving 2 Comments

For well over 2,000 years, humans have used mail to communicate with one another. The first known example was found in Egypt and dates back to 255 BC. Mail made many strides over the centuries, from personal mailboxes to prepaid postage to international delivery systems. In the 90’s, email came along and disrupted how we communicated. It wasn’t long before we could email each other pictures, audio files and videos. By the early 2000’s, companies were using email to stay connected with their audiences – mainly in the form of newsletters. However, the process of creating and distributing mass emails was tedious. This problem gave birth to MailChimp, an email platform that is now used by more than 10 million people across the globe.

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John Greving
John Greving

John Greving is the newest contributor at Rewind & Capture. He has a degree in English and a background in storytelling, crafting content and freelancing for a variety of clients.

Filed Under: How Tech Brands Got Their Names Tagged With: Ben Chestnut, Email, Email Marketing, Email Service Provider, Mailchimp, marketing

Why is Buffer Called Buffer?

December 13, 2015 by Adam Lang 1 Comment

Successful companies are a result of talented people, which is why so many leaders are incredibly generous with their time to mentor other entrepreneurs to-be. Often when listening to serial entrepreneurs, you’ll hear some consistencies like build something useful, get to market before you think you should and start building your subject matter expertise. Easy enough, right? If it was that easy, 90% of startups would succeed instead of fail. Unlike most sane people, entrepreneurs glue their eyes on the 10% and don’t look back. The story is no different behind the inception at Buffer.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Buffer, Joel Gascoigne, Leo Widrich, marketing, social media, social media management

Why is Wistia Called Wistia?

August 29, 2015 by Adam Lang 1 Comment

Six billion hours of video are watched every month on Youtube, 300 hours of new video content are uploaded per minute and the average mobile users spends over 40 minutes per day watching videos on Youtube. Surprised? It goes without saying, but how we consume has drastically changed in a relatively short period of time – how we buy, how we watch, how we listen etc. This behavioral change has led to new market opportunities for entrepreneurs.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Brendan Schwartz, Chris Savage, marketing, video marketing, video tracking software

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