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Why is Facebook Called Facebook?

February 21, 2018 by Annelise Schoups Leave a Comment

Facebook is one of those companies that needs little introduction. Odds are, if you’re not a user, you’ve seen the movie or at least heard of the network. If you haven’t, I don’t know why or how you arrived at this post. Regardless, Facebook is commonly known as the most widely used social network in the world.

According to CNN Money, the platform maintains 1.4 billion daily users, which translates to $13 billion in quarterly sales. Yes, billion. For both. But it didn’t get there overnight. It has been 14 years since Mark Zuckerberg founded Facebook along with Andrew McCollum, Chris Hughes, Dustin Moskovitz and Eduardo Saverin. And it has faced its share of controversy since then.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: social media, social networking, social site

Why is Bitly Called Bitly?

February 2, 2016 by Annelise Schoups 1 Comment

Remember what life was like before Twitter? Before you could live-stream events via attendees who wrote near-instantaneous play-by-plays in 140 characters or less? Or before digital flash mobs burned quasi-questionable citizens at the proverbial stake for making a half-baked joke? Me neither. Slash who would want to?

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Betaworks, Bitly, link management, Peter Stern, social media, Todd Levy, URL shortener

Why is Buffer Called Buffer?

December 13, 2015 by Adam Lang 1 Comment

Successful companies are a result of talented people, which is why so many leaders are incredibly generous with their time to mentor other entrepreneurs to-be. Often when listening to serial entrepreneurs, you’ll hear some consistencies like build something useful, get to market before you think you should and start building your subject matter expertise. Easy enough, right? If it was that easy, 90% of startups would succeed instead of fail. Unlike most sane people, entrepreneurs glue their eyes on the 10% and don’t look back. The story is no different behind the inception at Buffer.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Buffer, Joel Gascoigne, Leo Widrich, marketing, social media, social media management

Why is Hootsuite Called Hootsuite?

September 29, 2015 by Annelise Schoups 3 Comments

In recent years, social media has undoubtedly changed the face of marketing. For better or worse, platforms like Facebook, Twitter and Instagram have opened more direct channels of communication between brands and their audiences. One of the most overlooked perks of social is the ability for a brand to instantly collect feedback from not only existing users, but also potential users.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Bright Kit, Bright Kite, Hootsuite, Ryan Holmes, social media

Why Is Pinterest Called Pinterest?

June 6, 2015 by Lauren Cosgrove 2 Comments

Ahhh, Pinterest – the online pinboard and every woman’s favorite addiction. Since this social networking site caught fire, Pinterest has been fondly nicknamed everything from digital crack to pure virtual estrogen.

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Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: pinit, PInterest, social media, social networks, Tech

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