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Why is HI-CHEW Called HI-CHEW?

May 5, 2018 by Chloie Parsons Leave a Comment

Some really amazing products come about through challenging tradition and. HI-CHEW is one of those great inventions that has withstood the test of time to become a cultural icon. We can thank confectioner Taichiro Morinaga, who invented the chewing gum alternative we know as HI-CHEW.

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Chloie Parsons
Chloie Parsons

Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”

Filed Under: How Food Brands Got Their Names Tagged With: candy, candy names, Taichiro Morinaga

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