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How Tech Brands Got Their Names

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Why is Weebly Called Weebly?

March 24, 2016 by Annelise Schoups 3 Comments

Anyone on the startup scene has at least heard of Y Combinator, probably the most-known incubator for entrepreneurial ideas. Twice per year, the fund provides seed money to a batch of companies who have been selected for interviews following their application. Meeting the application deadline is really only the first step in the lengthy incubation process, but it is a crucial one. It’s also one that Weebly founder David Rusenko nearly missed when he applied just 30 minutes shy of the cutoff in 2006.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Chris Fanini, Dan Veltri, David Rusenko, Website builder, website design, Weebly

Why is Wix Called Wix?

January 24, 2016 by Adam Lang 1 Comment

We’ve now featured over fifty tech brands on Rewind & Capture and an interesting trend we’ve seen is that a high percentage of these companies recognized a bigger problem while trying to solve for a different one. The emergence of Wix is no different.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Avishai Abrahami, Website, Website builder, website design, Wix

Why Is Squarespace Called Squarespace?

August 17, 2015 by Lauren Cosgrove 1 Comment

When Squarespace founder Anthony Casalena first engineered his design platform with a $30,000 investment from his father in 2003, all he had was a small dorm room “office” at the University of Maryland, a computer and some serious willpower. Squarespace was one of the first of its kind: a one-stop design solution that made it simple to create a beautiful site with ease. However, from the moment Squarespace first came onto the scene, people have been comparing it to its main competitor: WordPress. Make a quick Google search about the benefits of Squarespace and you will instantly find a number of results like “Squarespace vs. WordPress” or “Why I Cheated on WordPress with Squarespace,” etc. etc. As the younger competitor, it’s easy to see Squarespace as the amateur newbie. But is it? [Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: Anthony Casalena, Squarespace, web design, Website builder

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