What is Redfin? Likely you just whispered to yourself, “an online real estate company,” like Zillow. Close! Although they have some commonalities, they have very different business models. Both companies have developed online search portals to view real estate information such as homes for sale and recently sold homes. But, and a big BUT, Redfin operates as an online brokerage. Unlike Zillow, they actually employe licensed real estate agents and make money when homes are purchased or sold. Contrarily, Zillow is a media company that generates revenue via ad placements and other lead generation techniques on their website. Very different value propositions and strategies. I wanted to clarify this disparity because it’s widely misunderstood.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.