Rewind & Capture

How Tech Brands Got Their Names

  • Step By Step Naming Guide
  • How Brands Got Their Names
    • How Food Brands Got Their Names
    • How Tech Brands Got Their Names
    • How Car Brands Got Their Names
    • How Fast Food Brands Got Their Names
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Step By Step Naming Guide:

How to come up with a Brand Name

New to naming? Need help figuring out where to begin? This naming guide is intended for anyone in the startup community that is trying to name their next big idea.

Introduction

Introduction

Introduction

Brand Positioning

Chapter 1

Brand Positioning

Different Types of Brand Names

Chapter 2

Different Types of Brand Names

What Makes a Strong Brand Name?

Chapter 3

What Makes a Strong Brand Name?

Crafting a Project Vocabulary

Chapter 4

Crafting a Project Vocabulary

Generating a List of Brand Names

Chapter 5

Generating a List of Brand Names

Stuck

Chapter 6

Stuck

Shortlisting & selecting a brand name

Chapter 7

Shortlisting & selecting a brand name

Conclusion

Conclusion

Conclusion

Written By:

Adam Lang, Founder of Rewind & Capture

Annelise Schoups, Contributor at Rewind & Capture

Guest author: Eli Altman, Creative Director at A Hundred Monkeys

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