If you have any intention of going international, don’t pull a Chevy Nova – “nova” in Spanish translates to “car that doesn’t go.” Google translate is great tool for this.

 

 

Processing fluency is a cognitive bias that human beings have where we have more positive associations with things that we can easily say and easily think about.

“Make it brandable,” according to Rand Fishkin, the Wizard of Moz. Meaning when you hear the brand name, does it sound like a brand or does it sound generic? Be unique and stay away from generic keyword strings, hyphens and numbers. View Rand’s 8 rules for picking a domain name here.

Voice search is growing faster than typed search, according to Behshad Behzadi, Google’s Director of Conversational search.

Test it: say your brand name to Siri, Cortana, Google Home and/or Alexa.