How Tech Brands Got Their Names
Japanese Automaker Nissan entered the luxury market with Infiniti in 1987, joining Honda’s Acura and Toyota’s Lexus luxury brands. Nissan’s vision was to establish a new concept of automotive luxury and owner experience.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Acura introduced the first Japanese luxury car in 1986. At the time, Japanese cars were compact, practical and low cost – certainly not luxury. The upscale Acura, built by Honda, broadened public perception of what a Japanese car could be.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
In the U.S., Hyundai is best known for their reliable and diverse line of sedans, SUVs, compact cars and hybrids. But in South Korea, the Hyundai corporation was integral to the rebirth of a devastated nation in the wake of the Korean War.
Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.
https://www.tmcdonaldwrites.com/
Those who are unaware of the Aston Martin story might think that the brand is a product of its founders’ surnames. This is a reasonable assumption. After all, some of the best-known car brands like Ferrari, Chrysler, Ford, Honda and Porsche all bear the name of these successful corporations’ creators. Aston Martin however, which became famous for their luxury sports cars after James Bond cruised around in a DB5 Grand Tourer, is different.
Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.
https://www.tmcdonaldwrites.com/
Cadillac has always tried to portray itself as being the best of the best. The Cadillac Car Company was founded by Henry Leland in New York way back in 1902. It was born out of the ruins of Henry Ford’s second failed company. (His third company, the Ford Motor Company, wouldn’t be such a failure at all!) Leland convinced the shareholders of the defunct Henry Ford Company to stay in business and form the Cadillac Car Company from its ashes. Cadillac released its first car in 1903.
Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.