How Car Brands Got Their Names Archives | Page 5 of 7

Why is Saab Called Saab?

June 8, 2018 by Emma Roberts Leave a Comment

Grab your tissues – it’s time for a bit of a Saab story.

In 1938, just a few years before World War II, the Swedish government founded Saab for the purpose of the manufacturing of bomber and fighter aircrafts for the Royal Swedish Air Force. They grew to be a very successful production company during the war. Post-war, the company started manufacturing civilian aircraft as well, but they were still looking for completely new products to start manufacturing. Saab considered branching out into building prefabricated housing, washing machines, cars, and boats. Naturally, they settled on cars!

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Emma Roberts

Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.

Why is Subaru Called Subaru?

June 6, 2018 by Rebecca Henderson 1 Comment

Founded in Japan in 1935, Fuji Heavy Industries Ltd. is the parent corporation for the Subaru automotive brand. The 5 companies of Fuji Kogyo, Fuji Jidosha, Omiya Fuji Kogyo, Utsunomiya Sharyo, and Tokyo Fuji Sangyo all joined together to create Fuji Heavy Industries, which has prospered greatly ever since.

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Rebecca Henderson

Rebecca Henderson is the published author and professional editor at The Kreativ Space. Best expressing herself through the written word, she enjoys the smell of burning rubber as well. Rebecca hopes to shift your world perspective through her words, because looking out the same window every day hardly makes for an interesting life.

thekreativspace.wordpress.com/

Why is Lexus Called Lexus?

June 3, 2018 by Travis McDonald 2 Comments

When you hear the phrase “luxury car” what’s the first brand that comes to mind? Is it a Chaparel? A Calibre? A Verone? A Vectre? An Alexis? Probably not because these aren’t actual luxury car brands, but they almost were.

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Travis McDonald

Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.

https://www.tmcdonaldwrites.com/

Why is Jaguar Called Jaguar?

June 3, 2018 by Travis McDonald 1 Comment

Jaguar probably doesn’t sound like a revolutionary automotive brand name to our modern ears, but in the 1930s, when the company’s name was established, it was as bold as their stylishly designed sports cars and sedans.

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Travis McDonald

https://www.tmcdonaldwrites.com/

Why is Honda Called Honda?

May 29, 2018 by Emma Roberts 3 Comments

The first name of the founder of the iconic Japanese car company Honda is Soichiro.

Spoiler alert: his last name is Honda. But don’t be too disappointed, there’s still much more to the story than that.

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Emma Roberts

Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.