Go to rootbeer.com, and your screen will be filled with a tempting, foaming, fizzy, animated glass of root beer…and the A&W logo. A&W’s domain is literally rootbeer.com, not aandw.com, what most might expect. Clearly, root beer is the foundation of A&W’s branding.
Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.