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Why is Bimbo Called Bimbo?

March 3, 2018 by Chloie Parsons Leave a Comment

A couple of years ago, I was driving down a busy downtown street when I saw the local Franz bakery outlet was now called Bimbo Bakery. I thought to myself, “Wow! Someone did not think about this before they put it in print. Who would name a place that?! In time, I realized that the store I saw was not a one-hit phenomenon, but a chain that had bought out Franz. Who was Bimbo and why, oh why on earth, were they called Bimbo of all things?

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Chloie Parsons
Chloie Parsons

Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”

Filed Under: How Food Brands Got Their Names

Why is Angry Orchard Called Angry Orchard?

March 3, 2018 by Chloie Parsons Leave a Comment

Cider making has been in production for centuries. When water was scarce or contaminated, cider was the go-to drink. When wine was the same old, same old, cider was a nice refreshing change. Over time, cider became the redheaded stepchild of fermented beverages since it was not really beer, not quite wine, and definitely not a spirit. That is, until 2011, when Angry Orchard came on the scene with an innovative interpretation of hard cider.

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Chloie Parsons
Chloie Parsons

Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”

Filed Under: How Food Brands Got Their Names

Why is Snickers Called Snickers?

March 3, 2018 by Adam Lang 1 Comment

Candy lovers know a few things about Snickers® candy bars. It really satisfies. It will definitely melt if you leave it on your dashboard during the summer. It turns Betty White into a teenage football player named Mike. But for all the things people know about this peanuts-nougat-and-caramel-enrobed-in-chocolate guilty pleasure, most have no idea why it is called Snickers.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: chocolate bar

Why is Nestle Called Nestle?

March 3, 2018 by Adam Lang 1 Comment

What does breastfeeding have to do with your favorite chocolate treat? A lot more than you might think. One of the biggest players in the food industry built their empire on the need some women had for a substitute for breast milk. Fast forward 150 years, and this company now owns hundreds of iconic brands across many categories—and is still growing.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names

Why is Snapple Called Snapple?

March 3, 2018 by Lauren Dunn Leave a Comment

Real Fact #722: The peach was the first fruit to be eaten on the moon.

Since 2002, real fact #722, along with thousands of other “real facts,” can be found when you twist off a Snapple bottle cap. Yet, long before Snapple “real facts” became “disputed facts,” they were simply a juice company trying to join the natural food movement.

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Lauren Dunn
Lauren Dunn

Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.

Filed Under: How Food Brands Got Their Names

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