Rewind & Capture

How Tech Brands Got Their Names

Why is Polaroid Called Polaroid?

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Do you remember the last time someone asked you a question you didn’t know the answer to? Do you remember what you did after admitting you didn’t know? Chances are you Googled it. Or maybe you just asked Siri to Google it for you. In either case, you probably had the answer within a matter of seconds. But what if you didn’t? Would you launch a research lab to invent the answer?

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Why is it Called The Blogging Buddha?

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Last week a friend asked me “how do I start a blog?” The question honestly caught me by surprise, why are you asking me? Because it feels like just last week I was puzzling over the same thing, when in reality I’ve been writing on how tech brands got their names for a few years now.

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Why is MURAL Called MURAL?

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Have you ever been working on a project only to discover that the tools you needed hadn’t been invented yet? If you have, you’d know that the next logical step would be to invent the tools. Right? At least that was the conclusion MURAL* CEO Mariano Suarez Battan came to when he was creating video games for his company Three Melons. At the time, Battan had gained significant design experience launching Bola, a soccer game played by more than 20 million users via Facebook, and working with Lego, Mattel, and Warner Bros to create video games alongside a multidisciplinary team.

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Why is Strava Called Strava?

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There is something about competition that’s infectious. Even if you don’t consider yourself to be athletic, you can probably understand the want to win at one thing or another. And, as annoying as oversharing on social media has become, sometimes seeing someone else check in at the gym is followed by a faint desire to go yourself. Or maybe you find yourself wanting to hit the pavement when someone boasts about their new running record.

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Why is Zazzle Called Zazzle?

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College is a time for creativity. During these formidable years, students are immersed in a culture of learning and evolving. They are surrounded by people who are of the same mindset, all observing problems and using critical thinking to come up with solutions. In this environment, ideas are inevitable. And while not all of them are great ideas, some of them are good enough to change the game. Just ask Jeff Beaver. [Read more…]