Rewind & Capture

How Tech Brands Got Their Names

Why is Pepo Called Pepo?

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Outside your friend group, it’s not exactly a snap to discover and communicate with those who share similar passions, especially quirky ones like concrete furniture, duct tape art and disc golf. Wouldn’t it be nice to have a destination where you could select your unique passions, connect with people all over the world and seamlessly communicate with them via an intuitive social app?

Meet Pepo, the app that’s on a mission to connect people that share similar passions.

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Why is Nest Called Nest?

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Many of the things in our homes have been there so long we don’t even think about them anymore. With all the modern conveniences that we’ve grown accustomed to, these ones seem to get neglected. The last time the light switch was updated, all it got was flatter.

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Why is Kik Called Kik?

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There’s an interesting dichotomy in the world of startups that isn’t often talked about. New companies are essentially founded for one of two reasons. The first is that there seems to be a need that’s not yet being met, and someone wants to fill that void. The second is that the void is already being filled, but someone thinks they can do it better, or, differently.

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Why is Yandex Called Yandex?

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With over twenty three million searches per second, it’s probably comes as no surprise that Google dominates how we discover information. What’s less obvious, is that Google spans the world, with localized engines built in 123 different languages, from the Bahamas to Greece to Japan. These localized engines can be easily accessed by typing in the corresponding country’s code top level domain (ccTLD). For example, if you were located in Russia, instead of typing google.com in your browser, you’d type google.ru.   [Read more…]

Why is Trello Called Trello?

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There’s no denying that the face of the workforce is shifting. Last year, a Gallup poll reported that the percentage of workers telecommuting in the U.S. rose to 37%, up from 9% in 1995. While the 28% increase in 20 years is a staggering number, it’s also a trend that hardly shows signs of slowing. Not only does this change the landscape for the traditionalists and the 9-5ers, it also means nearly everyone is in need of new methods to maintain productivity through the madness. [Read more…]