Shepherd. No matter the definition, it’s a word that has always resonated with Hamdi Ulukaya, the founder and CEO of Chobani. He has truly fulfilled an unmet need by shepherding a new wave of Greek yogurt and energizing the food startup scene in the United States. So much so, that 2017 Fast Company named Chobani as one…
The creamy, crunchy cookie we all know resulted from a feud between two rival food companies. The Oreo was invented by Chelsea-based National Biscuit Company, also known as Nabisco. The company first introduced the Oreo on April 2, 1912, as an imitation of another cookie and to steal market share away from Barnum’s popular Animal Cookies….
From humble beginnings to one of the world’s most famous chocolate producers. Very few companies have stood the test of time, especially for almost 200 years like Cadbury has, but where did it all start? In 1824, John Cadbury set aside his roots as a simple Quaker and went into business selling coffee and tea in Birmingham,…
Very few companies have a startup story as interesting as the Kellogg’s brand. In the late 1800’s, a physician named John Harvey Kellogg was working in the Battle Creek Sanitarium as the superintendent with his brother Will Kellogg. John was an avid opponent of sexual desire and thought any form of it was bad, including that…
When you’re born at the “happiest place on earth,” you know you are destined for greatness, even if you are a food. This is exactly where the famous and beloved brand Doritos got its start. Doritos became the number one selling chip for Frito Lays, accounting for over 1/3 its sales, but how did this…
Did you know that potato chips were an accident, a dish served as comeuppance? The story goes that a customer complained that their fried potatoes were thick, soggy, and bland. George Crum, the chef at a resort in Saratoga Springs, NY who had prepared the potatoes, thought he could teach this customer a thing or…
Few brands are so magical that they inspire communities to do creative and extraordinary things. For instance, an engineer developed a custom Nutella lock so his friends, family members and even intruders wouldn’t be able to scoop the last spoonful of deliciousness. For those of you who have tried Nutella before, the custom lock probably…
Lipton tea, whether in to-go tubes, chilled bottles at the mini-mart, the dispenser at the burger joint, or in simple tea bags, is indisputably part of our lives. Thomas J. Lipton became the man who would revolutionize the tea industry. In 1890, he made his first tea plantation purchase when he bought 5,500 acres of the…
Ah, advertising. These days we’re inundated with both blatant and subliminal ads for products. There is increasingly more data to help companies reach us as well as more and more platforms by which to share their messages. But the marketing tactic has been around for ages. And while it seems like personalized targeting means companies…
Potatoes are arguably one of the most versatile vegetables. They come in the form of fries, hash browns, and, mashed. You can use them as a base for a quiche or a topping for a pizza– the possibilities are endless, and we haven’t even mentioned chips yet. Rumor has it the potato chip was invented…