Wayfair has experienced significant success since 2011, however it wasn’t always smooth sailing. In fact, it was a major name change that turned things around for the home and furniture company, demonstrating the critical role a business name plays in branding. Let’s take a look at their story. About Wayfair Wayfair wasn’t always called Wayfair….
Like many great ideas, the origins of POSaBIT begin with two pals huddled around a winter campfire, sharing a drink and discussing business opportunities. Ryan Hamlin and Jon Baugher, native Washingtonians, had known each other for a number of years—their children had grown up together—and the duo were looking to dive into a new business…
GOLFimals is a brand-new app developed by Kevin Fung that aims to inject even more competition and excitement out on the links. The app is a golf wagering game that uses animals, both digital and magnetic, to either reward or penalize golfers based on how well they’re swinging out on the golf course. GOLFimals: The…
Menchie’s is the top frozen yogurt franchise brand in the world. In just over 10 years, it’s grown from one humble location in Los Angeles to over 540 locations worldwide. Its self-serve model, wide range of flavors, and emphasis on a great customer service has helped Menchie’s grow rapidly and consistently. Menchie’s image is bright…
Jollibee is a Filipino multinational chain of fast food restaurants. If you’re from the U.S., there’s a decent chance you’ve never been to a Jollibee – it only has 35 U.S. locations, most of which are in California. However, if you’ve ever been to the Philippines, you’ve definitely heard of it. Jollibee is the largest fast…
If you have never heard of MOD Pizza or walked into one, listen up and go now! MOD Pizza serves pizza any way you want it and for a flat price. You want a pizza with all 30+ toppings offered or a simple cheese pizza (well, there are many cheese choices so ‘simple’ is in the eye…
“Kind” is not a word one might use to describe the experiences of Daniel Lubetzky’s father. As a Holocaust survivor, he passed down to his son, Daniel, a set of values that inspired not just a business model, but a way of life. A dedication to showing one’s fellow man and woman the respect a…
You’ll find them in the freezer section, but you won’t be able to locate them in a dictionary—of any language. Not Germanic in origin or even Danish as their creators might have intended, the name Häagen-Dazs is in fact just two made up words smashed together with a hyphen. Something tells us that, with a…
Some folks really need a caffeine boost to get moving, but not everyone likes the taste of coffee and yet others want a health benefit in what they consume. Ta-da! The energy drink is born! Loaded with water, sugar, caffeine, taurine, inositol, and B-vitamins, Red Bull “gives wings to people who want to be mentally…
Panda Express is the biggest Chinese fast food restaurant chain in the United States. They are especially famous for their chow mein and orange chicken – the latter of which sells up to 80 million pounds a year, or four pieces for every man, woman and child who lives in the United States. Most of…