Rewind & Capture

How Tech Brands Got Their Names

Linguistic Analysis, Translation, Transliteration, or What?

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Launching a new brand name involves a lot of screening, both legal and linguistic. Legal screens are obvious: Can you file for a trademark? Can you obtain the right domain name? But linguistic considerations are a bit more complicated than that. In this article I’ll explain what’s possible and what’s necessary for your new brand name.

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Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

http://suttonstrategy.com/

The Secret to Quickly Naming Your Business

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Over the last couple of months, I have received countless emails from entrepreneurs requesting help on either coming up with a brand name or helping select from a short list of potential names. Although these friction points are on opposite ends of the naming journey, both have their unique challenges, from brand positioning to trademark screening to domain acquisition.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

http://rewindandcapture.com

Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name

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You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?

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Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

http://suttonstrategy.com/

How Five Popular Naming Agencies Got Their Names

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I can’t believe it, but I launched my naming blog over four years ago. At the time, I was working for a startup in Seattle and was inspired by the entrepreneurial energy. I made the commitment to launch a blog, but there seemed to be a blog for everything, even strange things like, Ryan Gosling’s Disneyland Cats, so I set a few requirements to structure it.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

http://rewindandcapture.com

How to Land a Strong Business Name on crowdspring

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If you’ve struggled to come up with a strong name for your business, you are not alone. Entrepreneurs and small business owners spend more time than they anticipate trying to come up with a strong name for their new venture, or when renaming their existing business.

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Ross Kimbarovsky

Ross Kimbarovsky is founder and CEO at crowdspring. He mentors entrepreneurs through TechStars and Founder Institute, is a member of the Executive Advisory Board for TechWeek, and was honored as one of Techweek100′s top technology leaders and business visionaries.

http://crowdspring.com/