Spotify is the most popular audio streaming service in the world. It’s an impressive title and one that comes with an interesting story. We take a look at the history of this innovative organisation to understand how ‘Spotify’ became a household name and the role this title has played in the company’s success. The Story…
If there’s any fashion retail brand that’s capable of putting instant smiles on the faces of its customers, its H&M. H&M’s excellence in leading the fast fashion movement has completely won the hearts of its customers. The brand’s short, catchy, and easy-to-pronounce brand name hasn’t only attracted but transformed lots of first-time customers into long-term…
In 2019, something spectacular happened at a Sotheby’s auction. The world held its breath as Miles Nadal claimed the rare and renowned 1972 ‘Moon Shoes’ specially handcrafted by Bill Bowerman, Nike’s co-founder, for an outrageous $437,500. Since Nike’s Moon Shoes are the most expensive sneakers ever sold, it’s no longer an exaggeration to say that…
Sam Walton: If we work together, we’ll lower the cost of living for everyone… we’ll give the world an opportunity to see what it’s like to save and have a better life. Sam Walton was one revolutionary entrepreneur that didn’t just see the great chasm separating cold-hearted businesses from their overly cautious customers, but went…
How can you tell when something is important to a brand? When it’s communicated in the brand’s name. Companies like Best Buy, Standard Oil, and Costco have made it a point to communicate their brand’s value, mission, and goal in their name. Costco is widely known for its ability to make a ton of profit,…
CVS is a household name, with many people instantly associating the brand with the hugely successful chain of pharmacies. What some people may not realize is that the brand actually began as a chain of convenience stores before evolving into the major healthcare player it is today. The brand has had an interesting history, including…
FlipKart is an Indian e-commerce company that is one of the country’s most successful startups to date. Based out of Bangalore, the company was initially an online bookstore before evolving into a complete e-commerce platform. Today, it offers an online marketplace for a range of products from groceries and consumer electronics to fashion and other…
Best Buy is a successful, multinational retailer, but have you ever wondered how the company got its name? A name is an essential part of any brand, having the power to make or break the company. In the case of Best Buy, the name contributed to the company’s ability to grow and flourish into the…
Without a doubt, one of the major benefits of technology is its ability to make our life much easier. We’ve gone from horses pulling carts, to cars and airplanes. But besides transportation and communication, nothing personifies convenience like credit cards. Just a century ago, if you liked something at a store and wanted to get…
Although you may not be aware, Walgreens has made it their purpose to champion the health and well-being of every community in America, and yes, they’re doing a spectacular job. Now, if there’s anything America’s sweet Golden Age of Capitalism brought to the world, then it’s great companies, one of which is a drugstore that…