Have you ever seen your favorite sitcom star wearing a dress that’s seriously irresistible? Maybe a hero from your favorite film has an iconic “look” that you can’t put together by visiting ordinary clothing stores. Wish you could just order an outfit as you see it on the screen? This is what Asos offers to…
People have always adored this brand. Their apparel might be based on sportswear, traditionally, but they have risen to become a trendy brand. Adidas clothing, shoes and accessories are proudly worn by fashion-conscious individuals from every walk of life, particularly the youthful and active members of society. Adidas is a sports apparel brand with a…
Rakuten is a tech e-commerce platform that specializes in B2M E-Commerce. They were based in Tokyo only, at first, but quickly rose to success and expanded from there. They are now in partnership with some of the biggest e-commerce giants of the world, creating a partnership with their traders that seeks to uplift, empower, and…
Based in Los Angeles, Everytable is a true one-of-a-kind fast-food retailer. They’re not the traditional take-away food provider that comes to mind when you hear the phrase “fast food”. Their business practices and structures are based on equitability rather than equality, meaning they charge for their food in lower-income neighborhoods and more in higher-income neighborhoods. …
Founded by Chip and Joanna Gaines, the Magnolia Market is only one of the couple’s many businesses, that all contain an emblem of a magnolia tree in their brand. “We love magnolia trees,” Chip explained. “It really embodies our company. It’s basically become our mascot… Every project we do, we love to plant a magnolia…
Home Depot got its start in 1978. It broke into the marketplace as a no-fuss one-stop-shop for everything related to home improvement, decorating, and DIY. Far from the pretentious perfection that many other brands were portraying back in the day, Home Depot decided to brand themselves as approachable, laid-back, and the warehouse where DIY solutions…
In the age where business name ideas – whether it be for schools, brands, art, or music bands – don’t have to make sense or reveal anything of the namesake, the meaning of names can get confusing. Speaking of strange business name ideas, think of Amazon and Apple, neither of them reveals anything of the…
Why do famous brands choose the business names they do? Is there a recipe for choosing the perfect company name when you’re starting out? As it turns out, there really is. However, that recipe isn’t the same for every industry niche, every brand, and every time period. That’s because names go through trends, just like…
The importance of naming your e-commerce brand correctly has been established as a crucial stepping stone in establishing your organization’s identity. Harry’s, much like many other examples of authentic branding, seems to have been a trailblazer in their industry. Not only is the name “Harry” a common male name, but it’s also not particularly glamorous….
Wayfair has experienced significant success since 2011, however it wasn’t always smooth sailing. In fact, it was a major name change that turned things around for the home and furniture company, demonstrating the critical role a business name plays in branding. Let’s take a look at their story. About Wayfair Wayfair wasn’t always called Wayfair….