Based in Los Angeles, Everytable is a true one-of-a-kind fast-food retailer. They’re not the traditional take-away food provider that comes to mind when you hear the phrase “fast food”.
Their business practices and structures are based on equitability rather than equality, meaning they charge for their food in lower-income neighborhoods and more in higher-income neighborhoods.
It works because the regions where they charge more effectively subsidize the costs of food in the lower-income areas. That’s not the only unique trait that sets this brand apart from its competitors. They don’t sell your typical greasy takeaway meal. They sell healthy wholesome foods that are ready to eat, absolutely indulgent, and at a similar price to regular takeout meals.
What’s in The Name?
Everytable’s name really explains their mission very simply and beautifully. They want healthy and convenient food to reach every table in every neighborhood regardless of their buyers’ income brackets and outlook on healthy living.
We live in a fast-paced world. Home-cooked meals are longed for but not always practical, especially in lower-income areas where people tend to work longer hours for lower wages. In these circumstances, fast-food tends to make its way into family life more frequently. Everyone has a right to healthy and wholesome food that tastes delicious and arrives at the table, prepared and ready to eat. Everytable even goes so far as to feed those that need to eat on the go – so not even every table.
The moms and dads that are eating while they’re doing the school run or arriving home late from work are able to nourish themselves and their children with healthy food.
Their Mission and Their Story
The company started when its founder, Sam Polk, identified a need for something new. He observed the skyrocketing health issues developing in the struggling areas of LA and made it his mission to bring affordable whole food stores to the community, through his initiative called Feast. He also engaged the locals in cooking classes and education.
When this failed to give the amazing results he had expected, he learned that the families are often living fast-paced lives with little time for cooking, thus they resort to fast food for convenience. Sam then launched Everytable to brig health, convenience, and affordability to the residents of LA.
Understanding the Everytable Demographics and Their Branding
Everytable has to play an interesting juggling game here, they need to appeal to two separate demographic groups. They need the support of the affluent shoppers in the higher income areas so that they can afford to subsidize the food in the lower-income areas.
Fortunately, the power of their name has earned them a reputation as a “go good” brand which automatically instil a sense of trust in their buyers. They’re also offering a genuinely fantastic service, even if you remove the affordability (to a degree) for the more affluent buyers.
Statistics reveal that those who can afford it are willing to pay more products that are healthy.
This has been proven as non-GMO and organic products continue to increase their sales despite the prices being (often) around double the standard versions. Everytable offers a unique combination of health and convenience – plus – their food is delicious.
Choosing an Inclusive Brand Name
This company has chosen a fantastic brand name for themselves. Everytable sounds inclusive, it conjures the image of abundance, and it’s got a decidedly positive note to it.
Not only do affluent shoppers have the opportunity to feel good about the choice they make to nourish their own body, but they’re also empowering lower-income individuals with the same opportunity. Everytable has chosen a powerful brand name that will serve its reputation.
Do you need assistance to find a brand name that will inspire trust in your buyers? This is a fundamental step in establishing your business. Don’t take shortcuts, try our a brand name generator to come up with a name that’s catchy, and inspires those who encounter it.
Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”