We get older, we get rounder and some get wiser. My point is, things change. Just because you set out to reinvent A, doesn’t mean you won’t pivot and reinvent B. Radio Shack didn’t end up just selling radios.

Naming always starts out fun, but quickly becomes frustrating. It’s hard stuff, even for naming experts. Don’t be afraid to visit a naming marketplace like BrandBucket to explore ready to purchase .com names.

Sure you can make up a word, but you better have deep pockets to brand it. Other naming types include but are not limited to: suggestive, compound, misspelled, blended, descriptive, acronyms and real words.

I have no idea, but here’s a quick trick. Head over to Google Trends and type in a few of the brand names you are considering. Google will display search volume for each name entered. In the end, it’s safe to assume that the names with less search volume are more unique.