“Make it brandable,” according to Rand Fishkin, the Wizard of Moz. Meaning when you hear the brand name, does it sound like a brand or does it sound generic? Be unique and stay away from generic keyword strings, hyphens and numbers. View Rand’s 8 rules for picking a domain name here.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
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