Rewind & Capture

How Tech Brands Got Their Names

The Secret to Quickly Naming Your Business

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Over the last couple of months, I have received countless emails from entrepreneurs requesting help on either coming up with a brand name or helping select from a short list of potential names. Although these friction points are on opposite ends of the naming journey, both have their unique challenges, from brand positioning to trademark screening to domain acquisition.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

http://rewindandcapture.com

Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name

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You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?

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Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

http://suttonstrategy.com/

How Five Popular Naming Agencies Got Their Names

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I can’t believe it, but I launched my naming blog over four years ago. At the time, I was working for a startup in Seattle and was inspired by the entrepreneurial energy. I made the commitment to launch a blog, but there seemed to be a blog for everything, even strange things like, Ryan Gosling’s Disneyland Cats, so I set a few requirements to structure it.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

http://rewindandcapture.com

Product and Company Names: A High-Risk Game

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A namer? Is that actually a thing? That was my reaction seven years ago, when I was introduced to Nik Contis, the global director of our new naming practice. At the time, Nik and I worked for a large branding agency in New York City. I headed up our research division—which meant that I tackled questions about the marketplace, consumers and products. Which people should we target? How do they make buying decisions? What can we say or do to make sure they become customers? What should our pricing model be? What product features will result in the greatest market share?

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Lisa Bertelsen & Nik Contis

Lisa Bertelsen is the founder of Answered, Inc. (www.answeredinc.com), a company that works with startups, providing expertise in market intelligence, branding and go-to-market strategies. She specializes in brand name testing.

Nik Contis also contributed to this article, he is a namer and Senior Partner at PS212. He has 25 years of naming and branding experience, working for clients such as Verizon, Microsoft, Google, Toyota, General Motors, Levi’s and CocaCola.

http://answeredinc.com/

3 Popular Websites to Buy a Domain Name

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A couple months ago, you recognized a problem and since, the idea has been lingering in your mind. In your spare time, you slowly start researching to see if a solution already exists. If one does, you skim their site, maybe watch their how it works video and before leaving the site, you visit their about us page to learn how the company came to be about. Then before you know it, after a couple more clicks, you are creeping on their social media handles to get a gage on their influence.

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Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.