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Here’s Why Valuer’s Brand Name Works

September 2, 2021 by Tristan Brown Leave a Comment

“Our main goal is to matchmake the brightest startups with the right corporation, at the right time.” — Valuer.ai

The global economy is evolving, technology is growing fast, and disruption is inevitable. Every company in this race for survival must seek startups with the talents that can transform their business and give it an edge in the market, and to do this, one place they turn to is startup accelerators.

But, just like these companies, if there’s anything that has plagued startup accelerators and incubators, it’s the fact that it’s becoming increasingly easy to waste time, energy, and finances finding and coaching a startup that only ends up failing. Remember ScaleFactor and Goko?

Today, there are countless startups popping up across the world at alarming rates. These startups are pouring in so fast that it’s becoming challenging for business incubators and accelerators to identify truly promising startups from the flood of fragile ones out there.  

And that’s where Valuer.ai comes in. Valuer is a powerful startup intelligence platform that allows investors, enterprises, and corporations to connect with unique high-performing startups to boost their growth and innovation.

Valuer’s AI-powered platform has been a game-changer for corporations trying to recruit startups into their innovation labs. It also helps accelerators consistently identify unique startups to include in their next round of accelerator programs.

But that’s not all, Valuer.ai is a key element that has helped countless angel investors find startups that embody striking opportunities in a niche that interests them.

Valuer’s Mission in a Flooded Startup Economy

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Courtesy: Pexels

“The world does not lack ideas; the world needs to know where those ideas are, and what they can be used for.” – CEO of Valuer, Dennis Juul Poulsen

With over 407 million entrepreneurs and 305 million startups created every year, big businesses are anxious to innovate and develop in order to remain relevant in our ever-evolving economy. 

And to help businesses achieve this goal, Valuer aims to make it easier for corporate companies and accelerators to find, access, and connect with promising startups. 

Valuer.ai does that by leveraging its expertise in the startup sector and engaging its massive database of 650,000 startups.

Companies relying on Valuer.ai get a monthly analysis of a select number of startups that’d be perfect for future innovation, cooperation, and investment.

Valuer.ai is an excellent tool that has helped several corporations transcend the chaos and identify the best startups that were perfect for their needs. 

How Valuer’s Brand Name Reflects its Mission

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Courtesy: Pexels

Everyone who’s ever built a successful business understands that setting up a clear mission statement for your company can instantly unite your brand to its target customers. 

And once you’ve established your brand’s mission statement, it becomes a lot easier to connect everything your brand does to that singular mission.

Now, when it comes to Valuer, the company doesn’t just promise to connect corporations with the brightest startups; it also incorporates this mission into its brand name — Valuer.

Valuer is a powerful name that doesn’t just communicate what the company does, evaluating startups, but also instantly communicates the brand’s mission to its customers, which is helping them find valuable startups.

One look at the name and investors, business incubators, and accelerators get an instant understanding of what the brand can help them achieve, how it can help them save time, energy, and of course, finances.

Valuer is the perfect name for a brand seeking to connect great startups with the best investors, accelerators, and incubators in the market.

Tristan Brown
Tristan Brown
Squadhelp.com

Filed Under: How Tech Brands Got Their Names Tagged With: brand names, branding, company names, naming, tech brands

The Secret to Quickly Naming Your Business

May 20, 2018 by Adam Lang Leave a Comment

Over the last couple of months, I have received countless emails from entrepreneurs requesting help on either coming up with a brand name or helping select from a short list of potential names. Although these friction points are on opposite ends of the naming journey, both have their unique challenges, from brand positioning to trademark screening to domain acquisition.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, crowdsourcing, crowdspring, Ink & Key, naming, Squadhelp

Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name

March 19, 2018 by Laurel Sutton 1 Comment

You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?

[Read more…]

Laurel Sutton
Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

suttonstrategy.com/

Filed Under: Marketing Ideas Tagged With: brand names, company names, linguistic services, naming

How Five Popular Naming Agencies Got Their Names

March 4, 2018 by Adam Lang Leave a Comment

I can’t believe it, but I launched my naming blog over four years ago. At the time, I was working for a startup in Seattle and was inspired by the entrepreneurial energy. I made the commitment to launch a blog, but there seemed to be a blog for everything, even strange things like, Ryan Gosling’s Disneyland Cats, so I set a few requirements to structure it.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, company names, naming, naming agencies, naming firms

Product and Company Names: A High-Risk Game

January 24, 2018 by Lisa Bertelsen & Nik Contis Leave a Comment

A namer? Is that actually a thing? That was my reaction seven years ago, when I was introduced to Nik Contis, the global director of our new naming practice. At the time, Nik and I worked for a large branding agency in New York City. I headed up our research division—which meant that I tackled questions about the marketplace, consumers and products. Which people should we target? How do they make buying decisions? What can we say or do to make sure they become customers? What should our pricing model be? What product features will result in the greatest market share?

[Read more…]

Lisa Bertelsen & Nik Contis
Lisa Bertelsen & Nik Contis

Lisa Bertelsen is the founder of Answered, Inc. (www.answeredinc.com), a company that works with startups, providing expertise in market intelligence, branding and go-to-market strategies. She specializes in brand name testing.

Nik Contis also contributed to this article, he is a namer and Senior Partner at PS212. He has 25 years of naming and branding experience, working for clients such as Verizon, Microsoft, Google, Toyota, General Motors, Levi’s and CocaCola.

answeredinc.com/

Filed Under: Marketing Ideas Tagged With: brand names, name validation, product names

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