I’ll just come out and say it, there are a lot of unknowns when starting a company. Early stage founders are forced to enter unfamiliar territories, make gut instincts and wear multiple hats in order to keep this ship sailing in the right direction. One of these early obstacles is coming up with memorable brand name. And while choosing a business name may come easy for some, for most, it can be a lingering headache.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.