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Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name

March 19, 2018 by Laurel Sutton 1 Comment

You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?

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Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

suttonstrategy.com/

Filed Under: Marketing Ideas Tagged With: brand names, company names, linguistic services, naming

How Five Popular Naming Agencies Got Their Names

March 4, 2018 by Adam Lang Leave a Comment

I can’t believe it, but I launched my naming blog over four years ago. At the time, I was working for a startup in Seattle and was inspired by the entrepreneurial energy. I made the commitment to launch a blog, but there seemed to be a blog for everything, even strange things like, Ryan Gosling’s Disneyland Cats, so I set a few requirements to structure it.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, company names, naming, naming agencies, naming firms

4 Platforms to Crowdsource a Company Name

September 26, 2017 by Adam Lang 7 Comments

For too long, I’ve been thinking about testing the creative engines behind four crowdsourcing naming platforms, but have continuously backed down because I was having a hard time spending over $1,000 on a brand name for a fictitious company.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: branding, charity, company names, crowdsourcing, naming, non-profit

12 Business Name Generators to Help you get Started

May 12, 2016 by Annelise Schoups 5 Comments

I’ll just come out and say it, there are a lot of unknowns when starting a company. Early stage founders are forced to enter unfamiliar territories, make gut instincts and wear multiple hats in order to keep this ship sailing in the right direction. One of these early obstacles is coming up with memorable brand name. And while choosing a business name may come easy for some, for most, it can be a lingering headache.

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Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: Marketing Ideas Tagged With: brand names, business name, business name generators, company name generators, company names, naming

10 Hints for Choosing the Perfect Brand Name

March 6, 2016 by Adam Lang 6 Comments

There’s no magic formula for choosing a brand name. To make matters worse, even when you discover what you think is the perfect name, you’ll continuously second guess yourself. Most understand the basics of forming a memorable brand name: keep it simple, short, unique, flexible and easy to pronounce. But then it starts to get a little grey. Should it be suggestive or descriptive? Empty vessel or compound? Acronym or misspelled? Or perhaps a real word like Apple or Amazon?

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, company names, naming, startup names

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