naming Archives | Rewind & Capture

The Secret to Quickly Naming Your Business

May 20, 2018 by Adam Lang Leave a Comment

Over the last couple of months, I have received countless emails from entrepreneurs requesting help on either coming up with a brand name or helping select from a short list of potential names. Although these friction points are on opposite ends of the naming journey, both have their unique challenges, from brand positioning to trademark screening to domain acquisition.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

http://rewindandcapture.com

Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name

March 19, 2018 by Laurel Sutton 1 Comment

You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?

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Laurel Sutton

Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).

http://suttonstrategy.com/

How Five Popular Naming Agencies Got Their Names

March 4, 2018 by Adam Lang Leave a Comment

I can’t believe it, but I launched my naming blog over four years ago. At the time, I was working for a startup in Seattle and was inspired by the entrepreneurial energy. I made the commitment to launch a blog, but there seemed to be a blog for everything, even strange things like, Ryan Gosling’s Disneyland Cats, so I set a few requirements to structure it.

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Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

http://rewindandcapture.com

ICYMI: A New Way To Name – Expert Guidance, 100’s of Crowdsourced Ideas, Confident Validation

December 12, 2017 by Grant Polachek Leave a Comment

Innovation. Such a powerful concept in today’s economy. The ability to create something new is at the heart of nearly every success story you read, whether it’s seeing something in a new way, envisioning and developing a new tech solution, or engineering and building a tangible and useful product.

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Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

http://www.squadhelp.com/

Take the Pain out of Naming: 4 Brandable Domain Name Marketplaces

November 20, 2017 by Annelise Schoups 1 Comment

There are two types of people starting businesses: one of them knows exactly the type of business they want to start and what it should be called. In fact, they’ve already come up with something catchy and bought the domain five years ago. The other type knows they want to start a business, and they have a general idea of the problem they want to solve, but they have no idea what to call it. If you’re the latter, you’re are going to find this article useful and actionable.

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Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.