For a short while, Google had a rival. At least, when it came to maps.
Founded in 2008, Waze briefly gave Google Maps a run for its money. The crowd-sourced map application, now led by CEO Noam Bardin in Palo Alto, California, offered something the reigning champ couldn’t – realtime updates from real-life drivers.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.