Few brands are so magical that they inspire communities to do creative and extraordinary things.
For instance, an engineer developed a custom Nutella lock so his friends, family members and even intruders wouldn’t be able to scoop the last spoonful of deliciousness. For those of you who have tried Nutella before, the custom lock probably doesn’t seem like such a ridiculous idea, in fact, you are probably wondering where to get one!
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.