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Why is Clif Bar Called Clif Bar?

March 3, 2018 by Lauren Dunn 1 Comment

We’ve all heard the old adage, “the wheels are turning.” But for Gary Erickson, the revolutions on a 175-mile bike ride are what propelled a power bar transformation.

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Lauren Dunn
Lauren Dunn

Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.

Filed Under: How Food Brands Got Their Names Tagged With: sports snack

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