These days new startups seem to come a dime a dozen. Despite the multitude of industries, most start the same way. They hatch from a big idea and reach for fast success. Almost as important as the big idea, though, is the name with which it’s presented to the world. Needles to say, there’s a lot that rides on the name of a new company, including customer recognition and recall.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.